Articol #698 ianuarie 2023

Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions
Revista/Volum: EASTERN EUROPEAN ECONOMICS, Volume 61, Issue 5, Page 591-613, Special Issue SI ISSN 0012-8775 eISSN 1557-9298

Fulop, Melinda Timea Topor, Dan Ioan Capusneanu, Sorinel Ionescu, Constantin Aurelian Akram, Umair

DOI: https://doi.org/10.1080/00128775.2023.2197878